Christmas 2009 belonged to Claro! Their advertising campaign was catchy and witty. The use of a children's choir was a novel idea and that alone stole consumer's attention. Now its Valentines and Claro again has an early start out of the blocks with another well thought out promotional plan. Fact is, regardless of the fact that the concept was used when they started their campaign earlier last year is secondary. They have done enough to 'kill' the competition.
Whatever Digicel does now will be seen as 'follow fashion', unless, they go back to the drawing board and come up with something genius and not only genius... they need to come up with it fast!
I'm watching, coz just maybe the cellular wars are about to heat up again.
Claro is extremely SMART; building their market base of the young at heart. You can't tell me your three year old haven't asked for a Claro...... lol. Love It!!!
ReplyDeleteYup... you are right, can't say i haven't been asked for a Claro phone... lol!
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